Saturday, January 28, 2012

7 Methods You Should NOT Use to Advertise Your Book

  1. Do not, under any circumstances, go streaking in the middle of a crowded sporting event and write the title of your book in large letters on your back with a sharpie.
  2. Skywriting. From what I've seen, this only exists in the movies. However, I do live in Wyoming, so maybe this does occur in larger towns, and I've just never seen it.
    • 2a. Skywriting in Wyoming as a form of advertisement is probably a really awful idea.
  3. If you or somebody know works delivering pizzas on the side, I would suggest not writing the name of your book on the inside of each pizza box for the people you deliver to to find. This is especially true if you write erotica; opening a pizza box only to find something like "DEEP THRUST" or "MY FIRST LESBIAN EXPERIENCE" might be unnerving for your customers.
  4. Myspace. Nobody uses Myspace anymore.
  5. If you ever feel the need to take revenge on somebody, and spray-painting graffiti on their property seems like the best way to get back at them, do not take that as an opportunity to squeeze in some free advertising. That said, you would probably make the job of a policeman a little easier that day.
  6. I would suggest not asking your drug dealer to "spread the word", especially if you go by the pseudonym of "Heisenberg". 
  7. Finally, in all seriousness, telling NOBODY about your book isn't helping anybody. So go on, if nothing else, call your mother and tell her you're a published author.


  1. Well, there goes my whole marketing strategy. Back to the drawing board...

    1. I know, I know. We all WANT to go streaking with the names of our books in large, black letters on our backs. Sadly though, the law frowns upon something they call "indecent exposure". :(